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Automobili Lamborghini China will commemorate its 10-year anniversary in the Chinese market with an unprecedented and exclusive tour – The China Giro. To mark the brand’s 10th anniversary in China, Lamborghini plans an event called “China Giro”, which means China Tour in Italian, and will start in Shanghai mid July before moving to Guangzhou at the end of the month, Chengdu in September and Dalian in October.
‘This event for us is unprecedented in China and will be a remarkable adventure. It marks the start of a new age in Lamborghini’s commitment to the China market. It’s highly symbolic for our 10th year here. I would like to thank our local partners, as well as Chinese customers in particular for their support, and wish the participants of China Giro a fantastic and memorable drive.’ – Mr. Francesco Scardaoni, Managing Director of Automobili Lamborghini China
Beijing, 23 June 2015 – Having first entered the China market in 2005, Automobili Lamborghini China will celebrate its 10-year milestone from this summer with an unprecedented and exclusive tour – The China Giro.
Visionary in its concept, the China Giro is themed “Drive Through” and will bring guests on what is certain to be an exclusive, thoroughly memorable tour through pure landscapes. Covering four unique areas of the country, Lamborghini’s China Giro “Drive Through” promises to be a cutting edge experience in top of the range super sports cars; an event which perfectly captures the spirit of the Lamborghini brand.
Drivers and passengers will cover hundreds of kilometers through China’s rural heartlands, with all the excitement that comes from touring in a super-sports car. Owners and fans alike will be awestruck by the strength and beauty of a Lamborghini convoy in none other than China’s majestic landscape.
Managing Director of Automobili Lamborghini China, Mr. Francesco Scardaoni noted: “This event for us is unprecedented in China and will be a remarkable adventure. It marks the start of a new age in Lamborghini’s commitment to the China market. It’s highly symbolic for our 10th year here. I would like to thank our local partners, as well as Chinese customers in particular for their support, and wish the participants of China Giro a fantastic and memorable drive.”
With the first leg of the tour themed “Drive Through Time”, drivers will set off from the modern and vibrant eastern seaboard city of Shanghai and make their way through the country to an ancient provincial town, feeling the shift back through time as they move away from the city.
Encompassing all of the 4 main regions of China, the first leg of the tour in Shanghai will be followed by Guangzhou, Chengdu and Dalian. Each stop on the tour, themed Time, Space, Culture and Mood respectively, will include a car parade through the city, a visit to a place of significance, and an exclusive hands-on experience relevant to the theme.
- Lamborghini
The first part of the exclusive tour “Drive Through Time” will shift drivers from the modern eastern hub Shanghai to the country’s ancient provincial town. Comprising all of the 4 main regions of China, the first leg of the tour in Shanghai will be followed by Guangzhou, Chengdu and Dalian.
Lamborghini China Giro 2015: Guangzhou – Round 1
From July 12 to 14, a Lamborghini fleet comprised of esteemed local owners and Lamborghini enthusiasts gathered in Shanghai to kick off a grand tour through time and space. Round 1, themed with ‘Time’ starts from Shanghai and continues through one of the most beautiful cities in the world, Hangzhou. China Giro is a token of our gratitude to Lamborghini enthusiasts: this is the 10th year since Lamborghini entered Chinese market.
Lamborghini China Giro 2015: Guangzhou – Round 2
Italian style transit through Space. The second stop of the Lamborghini China Giro kicked off in Guangzhou passing by Foshan, the birthplace of southern style martial arts, to experience the philosophy and culture of Wing Chun. China Giro is a token of our gratitude to Lamborghini enthusiasts: this is the 10th year since Lamborghini entered Chinese market.
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