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Acura avait fait sensation, au NAIAS 2015, en présentant NSX, automobile supercar équipé de 4 moteurs Honda. Alors qu’est le team Honda a présenté cette année au NAIAS 2016 ? On rappel que ce Big-Salon à Detroit se déroule du 11 au 24 janvier. Precision Concept, c’est ce que vient de présenter Acura et le team Honda ! C’est un coupé, quatre portes, et ce concept coupé 4 portes est superbe. Aussi, ce concept est le « porte drapeau » de la nouvelle campagne de la marque Acura, intitulée ‘Touting Precision Crafted Performance DNA’. C’est à dire que ce concept présente et porte les valeurs de la marque. Acura Precision Concept revendique que Acura est partisan de la performance et précision de la fabrication dans son ADN.
Acura ?
Acura est la marque haut de gamme de la firme japonaise Honda créée en 1986, utilisée aux États-Unis, au Canada, au Mexique, à Hong Kong, en Chine depuis 2006 et en Russie depuis 2014. Sur le marché nord-américain, Acura concurrence autant les marques de luxe locales Cadillac et Lincoln, que allemandes Audi, BMW et Mercedes, ou encore japonaises Lexus et Infiniti.
Acura Precision Concept to Debut at 2016 North American International Auto Show
Acura, アキュラ Akyura, is the luxury vehicle division of Japanese automaker Honda. The brand was launched in the United States and Canada in March 1986, marketing luxury, performance, and high-performance vehicles. It was introduced to Hong Kong in 1991, Mexico in 2004, China in 2006, Russia in 2014 and Kuwait in 2015.
Following a decade of research, Honda opened 60 new dealerships in North America by 1986, to support its Acura automobile division. Acura was the first Japanese luxury brand, introduced under the slogan, ‘Acura. Precision Crafted Automobiles.’
‘The Acura Precision Concept will signal the stronger and sharper focus of Acura styling on our core DNA we call ‘precision crafted performance’. It is our intention to more strongly express performance through design and the Acura Precision Concept will serve as the inspiration for the styling and proportion of the next-generation of Acura vehicles, especially for our sedans.’ - Dave Marek, global creative director for the Acura brand
Acura Precison Concept – 2016 – teaser NAIAS
Acura Precision Concept – NAIAS 2016
Acura Precision Concept Points to Bold Future for Acura Design at 2016 NAIAS
The Acura Precision Concept model made its world debut at the 2016 North American International Auto Show today, pointing toward a bolder, more distinctive future for Acura vehicle design.
The Acura Precision Concept – Debuting at NAIAS 2016
Designed in the Acura Design studio in California, the Acura Precision Concept expresses Acura’s Precision Crafted Performance DNA and points toward a bold future of Acura design to come.
Le design du Acura Precision Concept
Le concept Acura Precision a été imaginé et conçu dans les bureaux d’étude californiens, Acura Design Studio.
‘The Acura Precision Concept is more than simply a concept vehicle, it is a design study model that literally will shape the direction of all future Acura products around our Precision Crafted Performance DNA. The Acura Precision Concept is the leading edge of a renewed commitment to delivering Precision Crafted Performance in every facet of the product experience and creating a powerful and very exciting direction for the next generation of Acura models.’ - Dave Marek, Acura global creative director
Le design extérieur du Acura Precision Concept
Le concept japonais arbore une face avant reconnaissable à sa grille de calandre typé pentagone diamant.
Acura Precison Concept – 2016 – front / avant
Acura Precison Concept – 2016 – front / avant – zoom
Acura Precison Concept – 2016 – front side-face / profil avant
Acura Precison Concept – 2016 – side-face / profil
Acura Precison Concept – 2016 – side-face / profil – zoom
Admirer le détail et la précision des détails sur la carrosserie, et les optiques avant et arrière !
Acura Precison Concept – 2016 – rear side-face / profil arrière
Acura Precison Concept – 2016 – wheel / jante
La carrosserie est constituée de lignes tendues et présente des dimensions assez grandes et particulière ! Avec 5,18 m de long, pour une hauteur de seulement 1,32 m, ce coupé à quatre portes présente une ligne très athlétique et très ciselé. Le coupé 4 portes repose sur un empattement* généreux de 3,10 m, et chaussé de roues de 22 pouces avec pneus Michelin Pilot Super Sport.
*empattement : distance entre les axes d’essieux d’un véhicule automobile.
L’empattement d’un véhicule, qu’est-ce que c’est ?
Visuellement, on peut mesurer les essieux qui se situent au centre des jantes. Naturellement, plus un véhicule est long plus cette distance tend à augmenter.
C’est avec l’empattement que l’on peut déterminer les réactions d’un véhicule. Plus l’empattement est long, plus la voiture sera stable et glissera comme sur des rails sur son parcours. En revanche, plus l’empattement sera réduit, plus le véhicule sera maniable, la direction sera plus incisive et moins lourde à opérer. Logiquement, si les citadines braquent dans un mouchoir de poche, ce qui leur permet d’avoir un rayon de braquage réduit, c’est grâce à l’espacement de leurs essieux.
L’empattement joue aussi sur les mouvements de caisse qui agissent sur une voiture en mouvement. Les caractéristiques d’un véhicule telles que le centre de gravité, la hauteur ou le poids pourront provoquer la prise de roulis en courbe et du sous ou du sur-virage.
explication technique extraits via quelleautomobile.fr
Le design intérieur du Acura Precision Concept
Vue sur son habitacle futuriste habillé de cuir et de bois exotique, l’intérieur est composé de plusieurs écrans. Cela mixe élégamment haute-nature, haute-couture, haute-technologie, haute-joaillerie.
Acura Precison Concept – 2016 – interior / intérieur
Le moteur du Acura Precision Concept
Aucune précision, provenant de Honda ou Acura, quant à la motorisation embarquée sous ce long capot avant. Mais cet Acura Precision Concept reste avant tout une étude de style, ce qui peut expliquer cela.
English summary
Acura Precision Concept Points to Bold Future for Acura Design
The Acura Precision Concept model made its world debut at the 2016 North American International Auto Show today, pointing toward a bolder, more distinctive future for Acura vehicle design. The Acura Precision Concept was developed by the Acura Design Studio in California to express the Acura brand DNA of ‘Precision Crafted Performance’.
‘There is no more clear promise for the Acura brand than Precision Crafted Performance. We’re committed to infusing this core Acura promise into every facet of our products and every aspect of our relationship with the customer.’ - Jon Ikeda, vice president and general manager of Acura
With an emphasis on high-contrast details and the intersection of modern, sheer surfaces and muscular, organic sculpting, the Acura Precision Concept communicates Acura’s focus on performance and prestige through its ultra-low and wide stance, long dash-to-axle ratio, deeply sculpted surfaces and the debut of a new Diamond Pentagon grille.
‘The Acura Precision Concept is more than simply a concept vehicle, it is a design study model that literally will shape the direction of all future Acura products around our Precision Crafted Performance DNA. The Acura Precision Concept is the leading edge of a renewed commitment to delivering Precision Crafted Performance in every facet of the product experience and creating a powerful and very exciting direction for the next generation of Acura models.’ - Dave Marek, Acura global creative director
The Acura Precision Concept’s crouched and athletic stance is further emphasized by its deeply sculpted side surfaces pouring over swelling rear wheel arches covering 22-inch wheels and tires. The forward-looking concept also features signature lighting designs – in front with its Jewel Constellation LED headlights composed of organically arranged fractal elements, and in back with floating LED taillights.
A key design theme, dubbed ‘quantum continuum,’ is seen in the seamless transition of materials and structure from the exterior to the interior of the vehicle, which is further highlighted by the absence of a b-pillar. The large door rocker panel flows into the interior side sill, transitioning into a cantilever for the floating rear seats. The rear center high-mounted stoplight becomes an architecture element piercing the rear glass and then flowing down to help form the structure for the metal airfoil shape of the rear headrests.
The elegant and powerful exterior is matched by its dramatic interior design, where cantilevered surfaces meet with striking tones, expressive surfacing and modern detailing. Of particular note are the double-layered instrument panel, the high-contrast front seat surfaces, the ultra-thin « floating » rear seats, evoking the look of modern lounge furniture, and the hand-crafted audio speaker grilles made of exotic wood.
The driver’s space is highlighted by a compact, race-inspired, sports steering wheel with paddle shifters and Integrated Dynamics System (IDS) controls, a floating center meter, a driver’s head-up display, a cantilevered center stack and an ultra-wide, thin and curved center display screen.
New Acura HMI Concept
The Acura Precision Concept also explores a new approach for Acura’s digital human-machine interface (HMI), enabling a more intuitive, advanced and seamless connection between man and machine. The ultra-wide and curved center screen is operated by a floating touch pad suspended on the cantilevered center stack. Upon entry, the system scans each occupant and selects personalized features and functions, including maps, audio and customized vehicle performance settings.
Acura Launches New Brand Campaign Touting Precision Crafted Performance DNA
Acura today announced the launch of a new marketing campaign centered on the reintroduction of Precision Crafted Performance as the brand’s core promise and new advertising theme. The announcement of the new, multi-platform marketing campaign comes as Acura prepares for the launch of the highly anticipated next-generation NSX supercar and the celebration, on March 27, 2016, of its 30th anniversary as a leading luxury automotive brand.
The Acura « Point of View » brand campaign debuts during the NFL AFC playoffs with a sixty-second spot highlighting the brand’s unique philosophy to developing vehicles; sharing the incredible precision, quality and innovative engineering that goes into every detail.
‘There is no more clear promise for the Acura brand than Precision Crafted Performance. We’re committed to infusing this core Acura promise into every facet of our products and the customer experience, including our marketing voice. The new Acura NSX supercar, which anchors the launch of the campaign, is a pinnacle expression of our DNA and demonstrates how we will deliver on those core values.’ Jon Ikeda, vice president and general manager of Acura
The new brand campaign also represents the debut of the official new voice for the Acura brand’s national broadcast advertising: breakout actor Michael B. Jordan, star of the new Rocky sequel film Creed and television’s The Wire and Friday Night Lights, among other film and TV roles.
‘Michael B. Jordan is recognized for the passion he brings to his roles and we are thrilled to have him represent the Acura brand and give energy and voice to our focus on Precision Crafted Performance.’ - Leila Cesario, manager of national advertising for Acura
The new brand campaign will include a multi-channel rollout on Acura digital and social media platforms including placements on ESPN.com, Yahoo! and Facebook. The campaign will also extend into Super Bowl 50, where Acura will run a spot during the first quarter focused on the NSX and its North American roots.
Amplifying the Precision Crafted Performance direction is the debut at this week’s 2016 North American International Auto Show in Detroit of the Acura Precision Concept, a new and thrilling expression of Acura’s future design and technology direction. The « Point of View » spot was previewed to automotive industry leaders during the brand’s press conference.
The launch of the new campaign comes as Acura looks to celebrate its 30th anniversary this spring, marking a major milestone since launching in America on March 27, 1986, as the first Japanese luxury automotive brand. The brand debuted with the Acura Legend Sedan and Integra Coupe and 5-door under the tagline « Precision Crafted Automobiles. » The tagline evolved into « Precision Crafted Performance » with the 1990 introduction of the first generation Acura NSX.
Acura – Brand – Point of View
Precision Crafted Performance. It’s what we think, feel, love, fail, dream, shout, and lose sleep about. It’s why we build cars like the ILX, TLX, RDX, RLX, MDX, and NSX. It’s our point of view, and it’s time we shared it.
Source et images :
Honda, Acura
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Ewen LJ
